Asus open to starting production in U.S: Shih

Taipei, Amid a looming trade war between the United States and China, AsusTek Computer Inc. (??) Chairman Jonney Shih (???) said Wednesday the company is able to flexibly adapt to market changes and might even consider shifting production to the U.S.

"Now that volatilities and challenges in the world market arising from changes in economic strategies adopted by the U.S. and China are unavoidable, Asus, which has its own brand and is highly flexible, will face reality and follow government policy before choosing an optimal solution," Shih said after attending the 2018 Smart City Summit and Expo in Taipei.

"Asus is strong in different fields and will branch out into markets where it can expand based on the belief that we should turn crisis into opportunity," he said.

For instance, he said, Asus has begun production in Indonesia in cooperation with excellent local partners, Shih stressed. "We don't have to be influenced solely by mainland China when devising our global investment strategy."

"As we are a consumer-centric enterprise, when Asus rolls out products, our supply chain, from design to manufacturing needs to be swift and flexible in meeting the demand of different markets," he said. "This trend is inevitable."

Asked whether Asus would consider producing in the U.S. as America is one of the key markets for AsusTek, Shih said "that could be possible" and "of course Asus will consider teaming up with U.S. partners (when the need arises)."

Asus, based in Taipei, is a Taiwanese multinational computer and cellphone hardware and electronics company. It was also the world's 4th-largest PC vendor by unit sales in 2015.

Source: Focus Taiwan News Channel