The 4.7-inch iPhone 7 was the best selling smartphone in Taiwan in September, the first month it was available to Taiwanese and global consumers, according to industry insiders.
The new iPhone model attracted consumers not only because it was newly launched but also because of interest from users who turned away from Samsung Electronics Co.'s Galaxy Note 7, which Samsung eventually terminated because of persistent explosions.
The iPhone 7 and the 5.5-inch iPhone 7 Plus have been on sale in Taiwan since Sept. 16. It was the first time Apple included Taiwan in the first group of countries in which the iPhone went on sale.
The sources said the iPhone 7 128G was the best selling smartphone by number of units in September, followed by the iPhone 7 Plus 128G, the 2016 version of Samsung's Galaxy J7, Taiwan-based PC vendor Asustek Computer Inc.'s (??) ZenFone 3 ZE552KL and the iPhone 7 32G.
Asustek is one of several Taiwanese PC brands hoping to gain a foothold in the smartphone market to limit the negative impact of a slowdown in the global PC market. Its ZenFone series targets the mid-range market.
Asustek's ZenFone3 ZE520 KL came in sixth ahead of Taiwan-based smartphone brand HTC Corp. (???)'s HTC Desire 728 dual sim, Japan-based Sony Corp.'s Xperia XA, telecom service provider Taiwan Mobile Co. (???)'s Amazing X3s, and the ZenFone 2 Laser ZE550KL.
The Galaxy Note 7 was the top selling model in Taiwan in August when it first went on sale around the world.
Due to the warm reception for the high-end iPhone 7 and iPhone 7 Plus, Apple had the highest share of smartphone revenues in Taiwan in September at 61.6 percent, followed by Samsung, Asustek, HTC and Sony, the sources said.
In terms of sales volume, Apple also grasped the No. 1 position by taking a 29 percent share of the Taiwan market in September ahead of Samsung, Asustek, HTC and Sony, the sources added.
In October, a total of 684,000 smartphones were sold in Taiwan, up about 20,000 units from a month earlier, the sources said. It was the third consecutive month unit sales in Taiwan registered month-on-month growth, the sources added.
Source: Focus Taiwan News Channel