‘Lego’ most-searched keyword during Lunar New Year holiday: ruten

Taipei-- Six out of the 10 most-searched keywords on ruten.com.tw during the Lunar New Year holiday were related to toys or video games, with the building-block brand "Lego" taking first place, according to statistics released by the online auction site Friday.

Coming in second was "PS4," a video game console developed by Sony Computer Entertainment, followed by "Nintendo Switch," the upcoming video game console to be launched by Nintendo.

"VR," "year-end party prizes" and "bluetooth headsets" took fourth, fifth and sixth places, respectively.

Rounding out the top 10 were the Japan-developed survival horror game "Resident Evil," "gift bags," "iPhone 7" and "Detention," a locally developed survival horror game.

According to ruten, over 100,000 Lego-related products are currently on sale on the site, an increase of more than 20 percent from the same time last year.

Thanks to the Lego Batman Movie set to be released Feb. 8, the Batman series has become the top choice for Lego fans, the website said.

During the Lunar New Year holiday from Jan. 27 to Feb. 2, the sales of PS4 consoles on the website were up 50 percent from the same period last year, while the sales of VR headsets increased by nearly 70 percent from the Christmas shopping season in December, ruten said.

Although Nintendo Switch will not go on sale in Japan until March, many video game players have ordered the product in advance, it said.

"Resident Evil 7" has received a very good reception since it was released on Jan. 24, with sales during the holiday increasing more than 50 percent from the first few days of its launch, ruten said.

"Detention," meanwhile, shot to worldwide popularity soon after it was launched in January and remained a hot topic during the holiday, according to ruten.

Compared with the first week of its launch, searches for "Detention" rose four-fold during the holiday, while a novel based on the video game set to released later this month has also attracted many pre-orders, the website said.

Source: Focus Taiwan News Channel