Samsung tops Taiwan smartphone market in August

Samsung Electronics Co. of South Korea dominated Taiwan's smartphone market in August, taking the biggest share both in terms of sales volume and value, sources in the sector said Friday.

The South Korean company saw strong sales of its flagship 5.7-inch Galaxy Note 7 in early August before it was forced to recall the phablet globally due to a spate of fires caused by overheating batteries, the sources said.

Before the recall, some 40,000 units of the Galaxy Note 7 were sold in Taiwan in August, the sources said.

In August, Taiwan sold 663,000 smartphones, an increase of 44,000 from the previous month, with Samsung as the top vendor by taking a 26.8 percent share, the sources said.

In second place with a 16.7 percent market share was Taiwanese PC vendor Asustek Computer Inc. (??), which has been making inroads into smartphone segment as it seeks to diversify away from the slow PC market.

Taiwanese HTC Corp. (???) was third with a 14.1 percent share in terms of sales volume in August, followed by Apple Inc. with 12.6 percent, and Sony Corp. with 9.1 percent, the sources said.

In terms of sales value, Samsung also held the highest share of 31.8 percent share ahead of Apple with 30.3 percent, Sony with 11.6 percent, HTC with 9.5 percent, and Asustek with 8.9 percent, the sources said.

Samsung's Galaxy Note 7 was the top selling smartphone model in August, followed by its latest Galaxy J7, Apple's iPhone 6s 64G, Asustek's ZenFone 3 ZE552KL, Apple's iPhone 6s Plus 64G, the HTC Desire 728 dual sim, Samsung's older Galaxy J7, Asustek's ZenFone 3 ZE520KL, Samsung's Galaxy J5 and China's OPPO F1, the sources said.

They said there is likely to be a reshuffle of the key market players in September in light of Samsung's recall of its Galaxy Note 7 on Sept. 3 and release of Apple's latest 4.7-inch iPhone 7 and 5.5-inch iPhone 7 Plus later in the month.

Source: Focus Taiwan News Channel