Taipei, The Tourism Bureau said Tuesday that travel exchanges with South Korea reached a new milestone, with Taiwan welcoming its 1 millionth South Korean tourist for 2017 the previous day, a new record.
The figure is the product of a successful marketing campaign over several years in South Korea, and shows that Taiwan has become an important travel destination for that country, said Huang Yi-ping , a section chief at the bureau's International Travel Division.
Coincidentally, the 10 millionth foreign visitor to Taiwan this year, who arrived last week, was also a South Korean, suggesting an increased market share of Korean tourists, she added.
Huang pointed out that the bureau has boosted interest in South Korea by cooperating with the local entertainment industry over the past five years and such efforts have generated significant tourism growth.
The campaigns included an online short film in 2012 that featured actors Ivy Chen of Taiwan and Jo Jung-suk of South Korea, cycling around Sun Moon Lake, a popular resort, to showcase the unique landscape, local cuisine and rich culture of Taiwan.
There was also a partnership with "Grandpas Over Flowers" in 2013, a Korean TV series documenting four senior Korean citizens traveling to foreign countries, Huang said.
According to the bureau, Taiwan has jumped from the 11th most popular foreign travel destinations for South Koreans in 2012 to seventh in 2016.
Between January and November this year, there were about 940,000 South Korean visitors to Taiwan, up nearly 20 percent year-on-year, bureau statistics showed.
Meanwhile, about 800,000 Taiwanese visited Korea during the same period, 9 percent annual growth, according to the bureau.
Source: Focus Taiwan News Channel