Taiwan welcomed its 1 millionth South Korean visitor of the year Dec. 18, marking a new record and reflecting the success of the nation's tourism promotion efforts.
Upon arriving at Taiwan Taoyuan International Airport, tourist Kim Hyein was greeted with gifts prepared by the Tourism Bureau under the Ministry of Transportation and Communications such as coupons for local hot springs, luxury hotel accommodations and shopping. Kim said she is visiting Taiwan with a friend for a four-day vacation.
Taiwan was the seventh most popular holiday destination for South Korean tourists in 2016, up four places from 11th in 2012, the bureau said, adding that the boost in popularity is the result of several successful initiatives. These programs included South Korean and Taiwan celebrity endorsements and ad campaigns appealing to vacationers from the East Asian nation.
Bureau statistics show that South Korean visitors to Taiwan have been steadily increasing over the past several decades, with arrivals last year surpassing 880,000 for an annual rise of 34 percent. More than 808,000 Taiwan travelers went to South Korea in 2016, up 62 percent year on year.
Taiwan is continuing to cultivate its reputation as a tourism hub. In February, it was named one of the top 10 countries to visit by U.K.-based travel guidebook publisher Rough Guides, and in November, Taipei City was ranked 12th in a global list of must-go destinations by New York-based Fodor's Travel.
Source: Taiwan Today