Asustek remains top tablet computer supplier in Taiwan

Taiwan-based PC brand Asustek Computer Inc. (??) said Thursday that it retained for July its title as the largest tablet computer vendor in Taiwan.

Citing market statistics, Asustek said that it took a 34.04 percent share in the local tablet market in July, up from 32.78 percent seen a month earlier, helping the high-tech firm to hold on to its No. 1 title.

According to Asustek, the company has held a more-than 30 percent share on average in the domestic tablet market in the long term, maintaining a steady lead over its rivals.

Asustek issued the statement as it unveiled the silver-colored Asus ZenPad 3S 10 model in the Taiwan market in a bid to further boost buying in its tablet computers and continue its lead.

The Asus ZenPad 3S 10 tablet model was reintroduced by Asustek in the IFA, the largest consumer electronics exhibition in Europe that was held Sept. 2-7 in Berlin, after the device had been officially launched in Taiwan in early August.

The new tablet model has been dubbed a good tool for Taiwanese consumers for watching TV dramas anytime, anywhere, and has received a warm welcome in the local market.

The Asus ZenPad 3S 10 sports a high-resolution, 9.7-inch 2,048 x 1,536-pixel screen with a wraparound, 5.3 mm bezel, which Asus has said is the thinnest and most compact tablet model.

The previous day, Asustek Chief Executive Officer Jerry Shen (???) led a delegation to Bali in Indonesia to launch its latest ZenFone 3 series of smartphones on the Indonesian market.

Indonesia was the fifth stop in Asustek's campaign to introduce the ZenFone 3 series -- the ZenFone 3, the ZenFone 3 Deluxe, the ZenFone 3 Ultra, the ZenFone 3 Max and the ZenFone 3 Laser -- in the Southeast Asian market.

The launch event was held as a fashion show-like party as part of Asustek's efforts to penetrate the smartphone market there.

Asustek has been gearing up to expand its turf in the global smartphone market by taking advantage of its budget models to compete with other global brands and offset the impact of a slowdown in the global PC market.

In addition to the ZenFone 3 series of smartphone models, Asustek also introduced the ultra-thin ZenBook 3 notebook computer and the hybrid all-in-one Transformer 3 Pro PC model to Indonesian consumers.

According to Asustek, the company ranked as the second-largest smartphone vendor in Indonesia in 2015. Since 2014, it has grasped the title as the largest notebook computer brand in the Southeast Asian country.

Asustek said that its delegation will tour Europe to unveil its devices in Italy, Russia and France in the near future.

Source: Focus Taiwan News Channel