HTC reportedly to unveil A9s at IFA trade show in September

Taiwan-based smartphone brand HTC Corp. (???) will unveil its next flagship model the HTC One A9 at the IFA electronics trade show next month in a bid to compete with the next generation of iPhones, according to tech blog VentureBeat (VB).

In a report posted on VB on Monday, blogger Evan Blass said HTC is about to launch a successor to its A9 flagship model at the IFA, the largest consumer electronics exhibition in Europe that will be held Sept. 2-7 in Berlin.

The HTC A9, which was released in 2015, has been compared to Apple's iPhone 6s, with some commentators pointing to several similarities.

"What's most interesting about the alleged follow-up device is that HTC seems to have decided to pay homage to Apple naming conventions as well, dubbing the nearly-aesthetically-unchanged model the One A9s -- the same nomenclature applied to so-called 'tock' year iPhones," the Blass said in his report.

The report coincided with an invitation issued by Apple on Monday for its next big event on Sept. 7, at which it is expected to announce new iPhones and Apple Watches.

Blass, who also goes by the name @evleaks and is well known for leaks about high-tech gadgets, said the HTC A9s have a 5-inch display with a design in four colors -- white, black, gold and silver blue.

"While some of the hardware elements have been repositioned -- camera lenses, flash, and sensors -- the enclosure is very much identical to the One A9," Blass said.

He said the sensor on the phone's main camera remains unchanged at 13 megapixels, while and sensor on the front allegedly has been changed from four ultrapixels to five megapixels.

Like the flagship HTC 10, which was unveiled in April, the HTC logo name will be eliminated from the front of the new A9 models phone, Blass said.

Earlier this year, foreign tech websites reported that HTC would unveil its new Desire 10 series in September, including the Desire 10 Pro and the Desirer 10 Lifestyle.

The HTC Desire 10 is likely to be introduced in September, while the more advanced HTC Desire 10 Pro is likely to be unveiled after the IFA show, the sites said.

Market analysts said that the efforts by HTC to launch new models are expected to boost to its shipments in the second half of the year.

In reflection of the report on the new HTC A9 models, shares of HTC rose 1.08 percent Tuesday to close at NT$84.40 (US$2.66) on the Taiwan Stock Exchange, where the weighted index ended up 0.39 points.

Source: Focus Taiwan